BEYONCÉ HEAT - CATCH THE FEVER Behind The Scenes
The ad campaign, by perfume company Coty UK, featured Beyoncé wearing a short red dress and acting seductively, was described by the Advertising Standards Authority as “sexually provocative” and “unsuitable to be seen by young children”. The ad was set to the song Fever.
A number of complaints were received by the ASA from members of the public, who said that their children had seen the ad in the middle of the day during family programming. The commercial already carried a restriction imposed by Clearcast, which vets TV ads before they are aired, not to be shown in or around children’s programming.
Coty said that the TV ad was “intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style” and that the ad was not “overtly graphic or explicitly sexual and at no point was Beyoncé naked”. The company added that the commercial was “stylised and in keeping with other ads in the genre”.
However, the ASA said the ad should not have been run so early in the day and ordered that it should not now be aired before 7.30pm in the evening.
“Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” said the ASA. “We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”
Beyoncé Thanksgiving Night Special on ABC - Commercial
Well i flat out think she's the best who ever did, done etc IT hahahaha
2 comments:
now i may be mistaken, but was there any of this attention for that one britney spears fragrance commercial that had her rolling in the bed with some guy?
this commercial is the least of children's problems nowadays.
R u serious. They gay shit all over the tv at any, but I guess its ok for our young impressable children to c that. what is this world coming to.
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