Rocawear Presents: JAY-Z from "Marcy to Barclays" Extended Version

Rocawear Partners With the Yankees

Jay-Z’s Rocawear clothing line is teaming with the New York Yankees. Rocawear's partnership means that the clothing brand will have signage in Yankee Stadium, and will also feature integrated promotion throughout the 2012 Major League Baseball season.

“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing for Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”

Jay-Z Is Trying To Revitalize Rocawear

Hip hop mogul Jay-Z is struggling to revitalize his once-thriving Rocawear clothing brand. The rapper is starring in the line's first-ever television commercial campaign, entitled "From Marcy to Madison Square;" which chronicles his rise from Brooklyn projects to global fame.

Rocawear has experienced a global sales dip of $500 million.

There have been rumors that Jay was leaving the brand. Iconix bought Rocawear for $204 million in 2007 and Iconix CEO/president Neil Cole said that Jay is still active in his role with Rocawear. “Of course, he’s a busy guy between his tour and his new baby and his music,” Cole said. “Are there times when he’s not on tour and not in the studio where we get more time with him? Yes. And are there times when we have to work via e-mail and through other channels? Yes. But we are lucky enough to get a lot of his time and caring.”

Trey Songz Named Rocawear Pitchman

R&B singer Trey Songz has been named the new face of Rocawear’s latest fragrance, Evolution. The star has been stockpiling the endorsement deals, guest appearances and movie roles in the last year, and this is just the latest example of how Songz is diversifying his brand.

“When [Rocawear] came to me about the fragrance, I only had one requirement - that it smell like something that I would actually wear and something that could evolve the fragrance industry,” said Trey Songz.

Songz is to be featured prominently in ads for the fragrance, the latest tier in the fashion and lifestyle companies family of brands.

JAY-Z ANNOUNCES PRIZE OF A LIFETIME

With 'Decoded' hitting shelves today, Jay-Z has upped the stakes in his 'Decode Jay-Z with Bing' campaign and added an incredible new prize to the mix. The most dedicated players atbing.com/jay-z now have the chance to be rewarded for answering ALL the clues and locating ALL the pages online. The lucky winner of the Jay-Z Lifetime Pass will be granted free access for two to every Jay-Z show anywhere in the world for the rest of their lives. 

In order to be entered to win this amazing prize, fans must first prove their dedication. Jay-Z and Bing have taken an unprecedented approach by releasing Jay's book 'Decoded' one page at time weeks before it hits the shelves. From the projects where he grew up to the clubs where he found inspiration, each and every page has been placed in a location related to its specific content. In order to find these pages, fans use Bing and Bing Maps to uncover their exact location. Only fans able to locate all the pages online will be entered to win the truly extraordinary Jay-Z Lifetime Pass. Time is running out to prove that you're worthy. Contest closes Nov 20, 2010.Get in the game at bing.com/jay-z. 

DECODED is available today! Get your copy here!


this is awesome.... 


via roc 4 life