Rocawear Partners With the Yankees

Jay-Z’s Rocawear clothing line is teaming with the New York Yankees. Rocawear's partnership means that the clothing brand will have signage in Yankee Stadium, and will also feature integrated promotion throughout the 2012 Major League Baseball season.

“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing for Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”