Pharrell Launches New Brand
Producer/rapper/songwriter Pharrell Williams has announced the upcoming fall launch of I Am Other, a new partnership with United Entertainment Group. The project looks to spotlight new music, art, artists and trends, and will be distributed to TV, online and mobile channels--focusing on 16-25 year olds.
"The first installment is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier," Williams told Variety. "A lot of companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible, possible."