Steve Stoute Sits Down With Jay-Z, Pharrell, And Lady Gaga To Discuss ‘The Tanning Of America’ (VIDEO)

Source: The Huffington Post
Steve Stoute, the former music executive, has long played matchmaker between the popular culture and corporate America. He launched Translation Consultation & Brand Imaging in 2004, and linked Justin Timberlake to McDonald’s for the fast food chain’s “I’m Loving It” campaign, helped seal LeBron James’ partnership with State Farm Insurance, Gwen Stefani’s pact with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s exclusive line with Reebok.

TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy
Stoute — never at a loss for words — is also debuting a new book, “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy,” out this week. To coincide with “Tanning,” he is developing a video series, “The Tanning Effect” with AOL HuffPost Media Group. Check out the exclusive trailer above, featuring Jay-Z, Pharrell Williams, Lady Gaga, and music industry impresario Jimmy Iovine.

To read this article in its entirety visit The Huffington Post.

Pharrell Launches New Brand

Producer/rapper/songwriter Pharrell Williams has announced the upcoming fall launch of I Am Other, a new partnership with United Entertainment Group. The project looks to spotlight new music, art, artists and trends, and will be distributed to TV, online and mobile channels--focusing on 16-25 year olds.

"The first installment is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier," Williams told Variety. "A lot of companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible, possible."

Pharrell Working With Gloria Estefan

Superproducer Pharrell Williams will be working with a pop music legend Gloria Estefan on her forthcoming album. The diva will be releasing her first album since 2004 with the Neptunes frontman handling the production. It will be her 11th studio album, and is said to be 'dance-oriented' and 'high-energy,' which have been hallmarks of her sound since her 1980s heyday.

Pharrell's sound has been a defining part of 2000s pop music, having produced hits for Britney Spears, Jennifer Lopez, and several other pop divas.

Estefan's album is due later this year, but no official release date has been announced.

Lupe Fiasco Talks Collabo Album

Lupe Fiasco may be in the midst of promoting his Lasers album, but the Chicago emcee hasn't forgotten his planned collaborative album with Kanye West and Pharrell Williams. Lupe admits, however, that he has no idea how or when the Child Rebel Soldier project will come to fruition.

"Honestly I don't know, it's all scheduling," Lupe explained in an interview. "We're all three independent artists, all working. It's not like we're dormant, we're all working, so it's about finding that moment where we can all get together and sit down, and come up with the songs and the ideas. We just haven't had the opportunity to do that as of late, enough to put an album, a serious album together, and even if we get to that point, the business of the album coming out is ridiculous because it's three separate labels, three separate interests and that's going to be a paperwork nightmare. So there's elements to it - big hurdles that need to be jumped before we can proceed with it properly and give people what they want, which is an album."

Pharrell Gave Nazi Salute?

Pharrell is at the center of an online controversy after a video clip surfaced that was rumored to be the N.E.R.D. frontman throwing up a Nazi salute. Now, as far as we knew, 'Black Nazi' is a bit of an oxymoron, but fans are getting all worked up over the clip.

Pharrell's people are denying the rumor and have a perfectly good explanation for what the rapper/producer is doing in the clip.

"You can't see it because his hand isn't in the picture," his reps said in a statement. "But Pharrell is throwing up the 'Star Trek' sign, which is also the sign for his record label, Star Trak. To suggest that he is doing anything else is wrong and downright silly."

The Life Pharrell’s $14 Million Miami Pad

The Life Skate Board P is living Good under the radar. You don't see him to much on blog sites doesn't mean he's not making any noise. His Group N.E.R.D is touring all over. He allowed Photographer Todd Selby brings his cameras inside Pharrell’s $14 million Miami pad for an inside look.

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