Kanye West Teams With GlobalHue
Kanye West has partnered with ad agency GlobalHue for a new behind-the-scenes Internet project that spotlights he and Jay-Z's upcoming "Watch the Throne Tour." West and GlobalHue are launching a subscription-based webcast series called Voyr that will follow the 35-date tour, providing fans a look at rehearsals, personal routines and even an animated mini-series.
This is the first time GlobalHue has partnered with a celebrity, but they plan to work with Elton John and Oprah in the near future.
Busta Rhymes, Beyonce and Nas are all rumored to be featured in Kanye's series.