50 Cent Acquires Audio Company
Rapper/businessman 50 Cent and his company SMS Audio have acquired headphone manufacturer KonoAudio. As a result of the partnership, SMS Audio will now release three different types of headphones: wired, earbuds, and wireless. The brands are expected to debut this fall.
“I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio,” said 50 Cent in a statement. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”
“I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company,” explained Brian Nohe, founder of KonoAudio. “KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination.”