Superproducer Pharrell Williams is the new face of Palladium boots. Williams will be featured in the 2011 advertising campaign “Tokyo Rising.” In the ads, the producer interviews locals and focuses on the resiliency of Japan, following the massive earthquake and tsunami that devastated the country in March.
"I find great inspiration in Tokyo from the people," Pharrell Williams said. "To me, the way that the Japanese people regard life and culture is completely unmatched. Tokyo is my second home and I jumped at the chance to come back and reconnect with friends during the exploration."
"Palladium's core message is about urban exploring and putting your boots on to find out what's beyond the tourist guidebook," said Barney Waters, vice president of marketing for Palladium. "Tokyo is one of the great cities of the world and we felt there was a whole layer of the city's story that wasn't being told in the aftermath of the natural disaster of 3/11. We wanted to go back and see for ourselves how the young creative class was dealing with the aftermath, and what their vision was for the vibrant future of Tokyo."
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