Steve Stoute Sits Down With Jay-Z, Pharrell, And Lady Gaga To Discuss ‘The Tanning Of America’ (VIDEO)

Source: The Huffington Post
Steve Stoute, the former music executive, has long played matchmaker between the popular culture and corporate America. He launched Translation Consultation & Brand Imaging in 2004, and linked Justin Timberlake to McDonald’s for the fast food chain’s “I’m Loving It” campaign, helped seal LeBron James’ partnership with State Farm Insurance, Gwen Stefani’s pact with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s exclusive line with Reebok.
TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy
Stoute — never at a loss for words — is also debuting a new book, “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy,” out this week. To coincide with “Tanning,” he is developing a video series, “The Tanning Effect” with AOL HuffPost Media Group. Check out the exclusive trailer above, featuring Jay-Z, Pharrell Williams, Lady Gaga, and music industry impresario Jimmy Iovine.
To read this article in its entirety visit The Huffington Post.


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