Trey Songz Named Rocawear Pitchman

R&B singer Trey Songz has been named the new face of Rocawear’s latest fragrance, Evolution. The star has been stockpiling the endorsement deals, guest appearances and movie roles in the last year, and this is just the latest example of how Songz is diversifying his brand.

“When [Rocawear] came to me about the fragrance, I only had one requirement - that it smell like something that I would actually wear and something that could evolve the fragrance industry,” said Trey Songz.

Songz is to be featured prominently in ads for the fragrance, the latest tier in the fashion and lifestyle companies family of brands.