Public Enemy frontman Chuck D has been an emcee, an author, an activist and a public speaker. Now, the hip hop legend gets a new title on his resume as he joins San Francisco-based Naked Suits in their new ad campaign as a model.
Chuck inked a deal to appear in ads for the menswear brand.
"We believe that in today’s age, people are demanding both aesthetics and performance in everything from smart-phones to apparel. Naked Suits are for guys for whom high-performance is a way of life, from their athletic to their professional endeavors. Chuck D is that kind of man. He has influenced the music and technology world with his ideas of innovation," said Adisa Banjoko, brand manager for Naked Suits. "The Own The Moment campaign is meant to inspire people toward living that idea. The shoot was done in Los Angeles. As always Chuck was laid back and insightful. The shot speaks for itself. Once we break into 2012 we will release more of Chuck in this shoot. We are honored to have him on deck."