Bad Boy CEO Sean "Diddy" Combs has announced his label's newest signee. Rapper Los has become the latest in a wave of young stars to be shepherded by the hip hop impresario, and Diddy acknowledged that he's been building his label's new generation of artists.
"It's time for a whole new generation; it's time for a whole new movement. So we got [Machine Gun Kelly], French Montana, Red Café; we got Cassie," Diddy said in an interview. "We also have a new artist named Los that we signed. It's official. We're trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it. ... When you've been doing it for as long as we've been doing it, we the last ones standing from when we were doing it. And that's not taking shots at nobody, that's just a fact."