Just prior to taking the stage at Atlanta's Birthday Bash, rapper Chief Keef inked a record deal with Interscope Records. The teenage rapper from Chicago had been wooed heavily by several hip hop labels, most notably Cash Money Records and T.I.'s Grand Hustle imprint, but ultimately decided to go with Jimmy Iovine's label.
"I've been talkin' to a lot of labels, but I just noticed that Interscope got people like 50, Eminem," Keef told RapFix about the decision.
Keef was also reportedly given his own label deal for his GBE imprint and was given a multi-movie film deal with Interscope's motion picture division. The rapper also was reportedly guaranteed his own Beats By Dre signature headphone line.