Kanye and G.O.O.D. Music's track "Mercy" just hit the Billboard Hot 100 chart's Top 20 and the Lamborghini brand seems to love the name-dropping prevalent throughout the track. A rep for the company revealed that, while they don't necessarily expect any boost in sales due to the brand being mentioned constantly in the song, Lamborghini loves the notoriety.
"Most owners tell us they've had a lifelong love affair with the brand before they actually purchased their Lamborghini," says the rep. "This is another example of the use of a Lamborghini in various art forms. Communicating success, individuality and creativity are hallmarks of the brand."
"We appreciate the publicity," the spokesperson says. "But more importantly, we hope Kanye has the opportunity to fully experience the exhilarating performance and technical innovations found in all Lamborghinis."