Jay-Z will be serving as executive producer for NBA 2K13, the popular sports video game that is currently available for pre-order. The game officially releases October 2nd.
Jay's website Life+Times made the official announcement earlier today (July 30th.) He also released a video promo featuring his 2003 song "Public Service Announcement."
The announcement comes on the heels of a flurry of basketball-related activity for Jay-Z; from being named director of the Barclay's Arena to his Brooklyn Nets' high-profile offseason acquisitions.