Snoop Dogg has been named a spokesperson from FragranceRebel, the brand behind Parfums de Coeur fragrances including BOD Man, Body Fantasies and Designer Imposters. The rap star appears in the brand's new "Don't Be A Sucker" viral campaign. Snoop raps in the clips.
The company's site also allows visitors to take part in a sweepstakes to win tickets to the rapper's "Doggumentary" tour.
"Working with Snoop on the 'Don't Be a Sucker' campaign was an honor -- and really fun," said social commerce agency Dotbox CEO Ashley John Heather. "He strongly agrees with us -- given the current economy, it's time for consumers to rebel against overpriced fragrances. By heading over to Fragrance Rebel's new modern and sexy site, consumers can enjoy amazing offers on affordable high-quality scents."
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