50 Cent talked about his signing of DJ Pauly D to G-Unit Records. Fif says that Pauly has the potential to be on the level of famous DJs like DJ Khaled or David Guetta, and he feels that Pauly could help expand the rapper's G-Unit brand and identity.
"When Pauly came by to see me, they had options," 50 says. "They had several places that they were going, and people that were interested in doing a deal with him. Obviously, the momentum from "Jersey Shore" was spun off into him being the first one to have his own independent series. They're moving places and DJing in front of bigger audiences, and getting ready to make moves internationally, where the DJ is the star, overseas. When I sat with him, I saw the opportunities we could have moving forward, with brand extension and packaging the music...I look forward to it. I call him "the bridge." He's going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta."