Nicki Minaj is set to become the face of Pepsi's new "Pop" campaign. Nicki filmed a commercial for Pepsi's 'Pop' in South America last month and the soft drink giant plans to roll out an extensive push featuring the Young Money starlet.
“You’ll see the commercial probably in the next two months,” said Derek Jackson, the Glu agency chief who brokered the deal. “That will be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”
According to reports, Minaj has also signed a new management deal with Blueprint Group. Blueprint will be handling her branding and bookings going forward.