Hip hop superstar Jay-Z is teaming with American Express for a streaming performance to be broadcast during the South By Southwest Festival. The "Amex Sync Show" will take place on March 12th live online; with American Express cardholders being able to tweet with special hashtags for various offers.
Fans will also be able to tweet song requests during the live stream. Jay-Z performed at last year's SXSW as a surprise appearance at Kanye West's G.O.O.D. Music showcase,.