Hip hop mogul and Brooklyn Nets minority owner Jay-Z revealed the logo to the NBA franchise earlier this year. While the stark, black-and-white color scheme and unique design drew mixed reviews, Jay recently explained what inspired the team's new look.
The Nets wanted something that was evocative of old subway signs.
"It was really a take off the old subway signs," Jay revealed. "If you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white."
"I wanted to pick something that would stand the test of time and be here forever," he added.